the heart of the work

Rooted in a lineage of strong and creative women, Jessica carries forward the artistry that has long flourished in her family. From fine artists and calligraphers to seamstresses, master gardeners, and joyful hosts; her family tree is intertwined with beauty, craft, and a deep reverence for nature - threads that continue to guide her work today.

Her early career was spent immersed in the interior design world, where she designed and managed both residential and commercial projects, as well as styled and managed design projects for renovation television. These experiences refined her eye for detail and storytelling through space; skills that would later blossom into a new creative chapter.

Drawn by a love for celebration, nature, and human connection, Jessica’s design practice evolved organically into the world of floral artistry and event design. Her approach blends her interior design sensibility with a reverent connection to the natural world, crafting experiences that feel both grounded and ethereal; where flowers become symbols of beauty, emotion, and healing.

Her lifelong fascination with flowers began in her grandparents’ gardens, where she spent childhood days among rows of flora, vegetables and towering pumpkins. Their devotion to growing and nurturing inspired her own commitment to sustainability and seasonality, now reflected in her work with locally sourced florals and collaborations with small-scale flower farmers.

Jessica’s work is a gentle invitation; to slow down, reconnect with the healing power of nature, and find beauty in the wild, imperfect poetry of the natural world.

Jessica is a floral and event designer who weaves her background in fine art and interior design into every creation. Her work is defined by an intuitive balance of texture, form, and feeling; drawing inspiration from the wild beauty of nature and the quiet poetry found in thoughtful design.

To ensure a truly personal and one of a kind experience, Jessica collaborates with a select number of clients each year, guiding them through a deeply customized and intentional event design process; made for those who are wild at heart.

Creating meaningful gatherings and environments across Southern Ontario and the Georgian Bay/ Muskoka regions, Jessica brings her distinctive aesthetic; grounded in artistry, emotion, and natural beauty to weddings & celebrations across the province,; and welcomes the opportunity for travel.

jessica hobson
owner & creative director

our creative circle

The master craftsman and a creative anchor of the studio, Zack makes the extraordinary feel effortless and brings our most ambitious custom projects to life.  An industrial designer, master carpenter, and furniture and millwork expert; he is the creative force shaping every bespoke build for our clients.

But Zack is so much more than that; he is my loving partner, the person I utterly adore, and my constant creative companion. Together we weave in and out of each other’s worlds, blending our passions and visions into a shared life of art, design, and collaboration. He listens to every love story, embraces every idea, and helps transform dreams into reality.

Whether he's working through the engineering for a hanging floral installation, a custom piece of furniture, or a logistics plan for a fully realized celebration space; Zack ensures every detail is executed with care, precision, and heart. He quietly makes the magic happen, turning imagination into tangible, unforgettable experiences for our clients.

meet zack

Our studio is supported by a thoughtfully curated circle of freelance creatives; many of whom are accomplished floral artists and independent business owners in their own right. Each brings their own voice, talent, and depth of experience, united by shared values: a reverence for beauty, a deep respect for the environment, and an unwavering devotion to craft.

These are detail-obsessed souls in the very best way - the kind who measure twice (yes, with an actual tape measure) to ensure every tablescape is balanced, intentional, and quietly perfect. From floral designers and prep magicians to stylists and day-of installation masters, this team moves with care, precision, and heart.

I am endlessly grateful to work alongside women who are creative, grounded, hardworking, and deeply aligned in spirit. Our collaborations feel less like staffing and more like gathering; a collective of artists who understand that meaningful design lives in the details and is brought to life through trust, care, and shared intention.

We are always open to welcoming new creative hands and kind hearts into the fold from floral designers, stylists, and production support who feel called to create beauty with purpose and presence.  Please inquire for seasonal freelance openings on our roster.

The hands behind the magic